Ama waterways

Creative Director – Concept, Scripts, Art Direction, On-Set

Global campaign for America’s premiere river cruising company; chronicling the connections we make when exploring new cultures.

The campaign played from January ‘26 in TVCs across US, UK and Europe, plus social-first films and print advertising.

Director: Igor Smitka
D.O.P: Kia Fern Little 
Stills: Igor Smitka
Production: MrMr
Agency: Matter of Form