Fairmont

Creative Director – Global Film & Photographic Guidelines, Shoot Art Direction

In early 2025 I led the redevelopment of Fairmont’s global film & photographic guidelines; completely evolving how they shoot architecture, lifestyle, staff, and product.

Working alongside freelance designer Tessa Wagener, we created a distinct visual world for the hotel group and detailed guidelines for how it can be achieved… all while art directing over a dozen live shoots that produced the imagery for our document.

Photographers: Philip Lee Harvey | Matias Vargas
Production: Made By Stella
Agency: Matter of Form