Mummu was excited to team up with the mental health and wellbeing experts at The Tavistock and Portman NHS Foundation Trust, to help them create an animation that highlights Video-feedback Intervention to promote Positive Parenting (VIPP). Collaboration was the key to this project, we enjoyed sharing the table with NHS consultants and parents, to thread their experience and evidence of success into the story. The carefully considered use of design and characters, makes the animation emotive and accessible to a wide audience, educating people about the VIPP intervention and prompting parents and carers in need of help to access the intervention.